Brandon Johnson                                                                                                                                                                                              FOR IMMEDIATE RELEASE: MAY 3, 2021

GARS Program Director 


The Great American Rivalry Series® Kicks-off 2021 High School Football Season 

Year-long Celebration Marking Series 1000 Games begins today 


LEXINGTON, KY. – Friday Night Football is on its way back. After an almost everywhere hiatus in 2020, high school football is set to see the Friday Night Lights shine once again on these annual battles for bragging rights. And with them in 2021 is the Great American Rivalry Series® (GARS) in its 18th season. As the largest and longest running marketing platform in high school sports, the Rivalry Series will achieve a major milestone by activating its 1000th game during this season.  


To celebrate, the Great American Rivalry Series kicks off its 100-day pre-season GARS Virtual Road Tour. The Tour will feature special content from notable rivalries throughout the years with highlights of legendary athletes, exclusive interviews, guest appearances and a national fan contest. You can follow it all on the Rivalry Series Facebook, Instagram and Twitter feeds through stories, photos and news. Updates can be found on the GARS website at Details for the 1000th game will be announced in June.  


“Covering the best high school rivalries in America for 18 years has allowed us to highlight these very special football programs and their dedicated fans and alumni throughout the country,” said GARS Founder, Rick Ford, “We are proud to celebrate the Great American Rivalry Series in and around these communities and plan to make this a very special season for everyone”  


Since its inception in 2004, the Great American Rivalry Series has activated 937 games in 44 states, included more than 37 thousand athletes and reached over 8.5 million high school football fans. The Great American Rivalry Series® can be found on Facebook (@GreatAmericanRivalry), Twitter (@AmericanRivalry), and Instagram (@americanrivalry) 


About BRAINBOX Immersive Marketing 

BRAINBOX Immersive Marketing is a leader in activating digital and social media marketing as well as planning, conducting and executing events for major brands since 1999. The company has activated over 7000 successful marketing events during its 21-year history, while also donating more than $15 million to high school athletics.