CONTACT: Brandon Johnson 

BRAINBOX Immersive Marketing 

Great American Rivalry Series® Director 

CELL PHONE: (859) 200-6935 




LEXINGTON, Ky. – William Miller (@Will_5_) earned a brand new PS5 gaming console and a National Championship trophy after being named the first-ever Great American Rivalry Series® Madden Challenge National Champion. Miller will also receive a year of PlayStation Plus. 

Miller earned the National Champion title after advancing through the field of more than 2,000 registrants from across the country. The first three days of the event was a Swiss-style format in order to pool the top 64 players.  

From there, Miller won six straight matchups claim the exclusive prize package. 

BRAINBOX Immersive Marketing and Mainline broadcasted the quarterfinals, semifinals and finals matches of the championship tournament. The full broadcast can be viewed here: 

The Great American Rivalry Series partnered with Mainline, an esports tournament software and management company to execute the online esports tournament. 

“We want to provide every player and fan a way to be surrounded by the game they love, and that is why we created The Great American Rivalry Series® Madden Challenge,” said Brandon Johnson, Executive Director. “With community health concerns impacting the 2020 football season in many states, providing these tournaments around the traditional rivalry will add a familiar element this Fall.” 


About BRAINBOX Immersive Marketing:  

In 2004, BRAINBOX Immersive Marketing created the Great American Rivalry Series® to celebrate this uniquely American sport and the cultural phenomenon of “Friday Night in America.” The Series shines the spotlight on top high school football rivalries across the nation, where long-standing traditions are valued, expectations are sky-high, and fans and communities are committed. Nearly $15 million has been donated to high school athletics departments through sponsorships and scholarships with GARS and over 940 games have been highlighted. 

About Mainline:  

Mainline is an esports tournament software and management company focused on providing customers with their own esports offerings. Based in Houston, TX, Mainline helps colleges and brands manage, monetize and market their esports programs and tournaments. For more information, visit and