The largest and longest-running marketing platform in High School Sports
The Great American Rivalry Series®, a premier high school football event, isn’t just about touchdowns and rivalries; it’s about uniting communities nationwide and locally. With its deep-rooted tradition and emphasis on community engagement, the Series resonates profoundly with Gen Z and Millennials, making it the perfect platform for brands looking to connect with these influential demographics.
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Here’s what makes the Great American Rivalry Series® so special:

  • Tradition: We spotlight the most historic and intense rivalries in high school football, where longstanding traditions are honored, and expectations are sky-high. These are the games that communities anticipate all year long, creating memories that last a lifetime. 
  • Impact: Beyond the field, the Great American Rivalry Series® fosters community engagement through initiatives like the Rivalry MVP and Scholar Athlete scholarships, empowering young athletes and enriching the communities we serve. 
  • Passion: With over 1 million attendees annually and more than 200 communities reached, the Great American Rivalry Series® brings together passionate fans, dedicated players, and proud alumni in an unforgettable celebration of the sport we all love. 

With its profound impact on Gen X, Z and Millennials, the Series has become a cherished tradition, bringing together players, families, students, and fans alike. As we continue to connect with over one million enthusiasts through our 1,186+ games spanning 46 states, we invite you to join us in this journey of creating positive brand perception and making a lasting impact.  

Reach out now to learn how you can partner with the Great American Rivalry Series and become a part of this cherished national tradition.

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