• Introducing thousands to the power of virtual reality

SUMMARY

Ceek VR came to us wanting to reach a young demographic. They also wanted awesome football visuals for their immersive virtual reality platform. It was a match made in Rivalry heaven. We designed and set up an immersive exhibit at one of the biggest games in the country: Male vs Manual.

Here’s what their CEO, Mary Spio, had to say about the partnership:

“We are excited to partner with The Great American Rivalry Series – a longtime leader in high school sports, to usher in a new era in entertainment, learning and social networking by creating and placing exclusive experiences within arm’s reach of everyone no matter where they are on the globe. Our Virtual Reality capture of The Great American Rivalry Series will celebrate every player – the star players, the scholar athletes and all the players on the team.” 

WHAT WE DID

Experiential Marketing

  • Exhibit Tent
  • Branded Merchandise Design

Public Relations

  • Held Press Conferences
  • Scheduled Speaking Engagements

Media Relations

  • Coordinated Media Coverage

Content Planning

Social Media Marketing

CREATING THE VR EXPERIENCE

If you want emotional, intense, stunning VR content, where do you turn? Not much screams emotion like a Rivalry game on Friday night. We helped CEEK VR capture what makes high school rivalries so unique: the emotional connection and intensity of a high stakes game. CEEK VR also teamed up with The Great American Rivalry Series Broadcast of Male vs. Manual, where they were featured in multiple organic segments throughout the game.

More than

32,000,000

PEOPLE REACHED ON SOCIAL MEDIA

PUBLIC AND MEDIA RELATIONS

As part of this unique opportunity, we also organized a press event at Manual High School in Louisville, Kentucky, where innovator and Founder of CEEK VR, Mary Spio spoke to students about her background and to help give out CEEK VR headsets to STEM students at the school.

This unique activation is just another example of how the Rivalry Series can reach well beyond the yearly football game, into every segment of a schools population. From students, to teachers, to parents and families, we understand our sponsors’ target demographic and help them reach it.

SOCIAL MEDIA

Along with in-broadcast and on the ground coverage from the Great American Rivalry Series, CEEK VR also received massive exposure on Great American Rivalry Series social media channels, including Facebook, Twitter, and Instagram.

CEEK’s social channels were also front and center, as we handed out flyers that showed fans where they could purchase CEEK headsets, along with the company’s social handles.

BROADCAST

As a sponsor of our Facebook Broadcast, we integrated CEEK into every piece of content that we could. The Male vs. Manual broadcast on Facebook Watch had 853,500 views and reached 32,451,154 unique individuals. CEEK was featured heavily, with four segments during the game highlighting the headset’s unique capabilities.

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Our work with CEEK VR shows that the Great American Rivalry Series can help any business. 2018 marked our second season working with CEEK VR, which also proved to be a hugely successful partnership.

INTERESTED IN HOW THE GREAT AMERICAN RIVALRY SERIES CAN HELP YOUR BRAND?

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