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Media Release: AL Brown vs. Concord to Kickoff 12th Annual Great American Rivalry Series

August 13, 2015

AL Brown vs. Concord to Kickoff 12th Annual Great American Rivalry Series
North Carolina “Battle for the Bell” HS Football Rivalry Receives National Attention

Kannapolis, NC:  August  12, 2015 – The Great American Rivalry Series is proud to announce that its kickoff to the 2015 High School Football Rivalry season, presented by the United States Marine Corps, will begin in North Carolina on August 20 with the famed “Battle for the Bell” rivalry game between the AL Brown Wonders and the Concord Spiders. Featuring some of the longest running rivalries in the high school football, this game will be the first of 100 showdowns featured nationwide by the Great American Rivalry Series in 2015.  All of these great games come with great football, hard earned sweat and hometown pride.

For the 12th year, the Great American Rivalry Series has selected an exclusive collection of top-notch rivalries across the country, covering 40 states and over 100 cities throughout the country. Wrapped in tradition, these annual battles excite entire communities, while celebrating the schools, their teams, and their fans. We Know Friday NightsTM

Series founder Rick Ford notes that, “With all the traditions of bonfires, pep rallies, and parades, high school football has brought communities together to watch their teams compete in these classic battles for more than a hundred years.”

The AL Brown Wonders (also referred to as K-Town) and the Concord Spiders will take the field for week 1 of the 2015 Series in what may be the last meeting of these two schools after NCSAA redistricting. This rivalry is the longest continuous rivalry in North Carolina, getting its start in 1924 and played annually since 1931. It is also considered to be the 15th oldest rivalry in the country.  Concord leads the series at 42-38-4, but since 1975 K-Town has won 24 out of 38.Over 7,000 fans are expected to pack the stands in Kannapolis to witness this highly anticipated clash between these historic rivals.

The AL Brown-Concord game was selected as one of the top 100 must-see match ups for the 12th Annual Series and will be a rare early game as it will be played before the start of the school year due to an agreement with the NCSAA. The Wonders and Spiders will both enter the game hungry as they attempt to start the year off on the right track with a big rivalry win.

The winning team on the field earns year-long bragging rights with the historic Bell, and the Great American Rivalry Series Champions trophy, presented by the Marines. The game’s Most Valuable Player and the top student-athlete from each school are also recognized as part of the Series. Along with these awards, an alumnus from each school will be inducted into the 12th class of the Great American Rivalry Series Hall of Fame.

“We are excited to partner once again with the Great American Rivalry Series,” said Leroy Pennington, Marketing Specialist for the United States Marine Corps “The elite status of this Series fits perfectly with the Elite Warrior brand of the Marine Corps and we are proud to stand alongside these outstanding young athletes.”

You can find more information at GreatAmericanRivalry.com or through the Series’ Twitter (@AmericanRivalry), Facebook, and Instagram accounts. Previews and past results will be posted throughout the season with details of the teams and the history of the rivalries, and after the game. Fans can relive the excitement with photo galleries and game recaps.

SOCIAL MEDIA

Fans can add to the intensity of the rivalry via Twitter, Facebook, Instagram using #GreatAmericanRivalry. The Rivalry can also be found on Pinterest (AmericanRivalry). Fan photos posted with this hashtag may be featured on the Great American Rivalry Series website’s new Fan Photo Gallery, Pinterest Page and promoted via our other social media outlets.

ABOUT THE GREAT AMERICAN RIVALRY SERIES

In 2004, iHigh, Inc. (now known as BrainBox Intelligent Marketing) created the Great American Rivalry Series to celebrate this uniquely American sport and the cultural phenomenon of “Friday Night in America.” In 11 years the Series has gone to more than 500 games in 40 states and continues to shine the spotlight on top high school football rivalries across the nation, where long-standing traditions are valued, expectations are sky-high, and fans are committed.

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For more information, please call 859-948-5616 or visit www.greatamericanrivalry.com. To schedule a phone interview with Series founder, Richard A. Ford, please email david.kravetz@bbim.com.

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What is the Great American Rivalry Series?


Each fall for over a century, high school football has been the centerpiece for families and communities on Friday night. In 2004, iHigh, Inc. created the Great American Rivalry Series to celebrate this uniquely American sport and the cultural phenomenon of “Friday Night in America.” The Series shines the spotlight on top high school football rivalries across the nation, where long-standing traditions are valued, expectations are sky high, and followers are committed.