The Great American Rivalry Series Partners with Dave Campbell’s Texas Football this Fall
America’s largest high school football rivalry program teams and national grassroots activation experts team up with Legendary Texas brand to celebrate the best rivalries in the state of Texas
LEXINGTON, KENTUCKY – The Great American Rivalry Series® a nationwide collection of the most competitive and compelling high school football rivalries, headquartered in Lexington, Kentucky announced that they have joined forces with the “bible” of high school football in Texas, Dave Campbell’s Texas Football to shine the spotlight on the greatest matchups in the Lone Star State. The partnership will expand their collective reach this Fall by selecting the best Texas high school football rivalries to showcase each Friday night.
“There’s no brand in the state of Texas that carries more clout when it comes to high school football than Dave Campbell’s Texas Football,” says Rick Ford, president of The Great American Rivalry Series. “We’re thrilled to be partnering with them this coming Fall as we develop and grow The Great American Rivalry Series in Texas.”
For more than 11 years, The Great American Rivalry Series has spotlighted games from coast to coast. In 2014, the series spotl ighted 102 games out of more than 400 nominated, including four big games in Texas. In teaming up with Dave Campbell’s Texas Football, the plan is to focus many more resources in the high school football’s capital and grow the Rivalry Series in the State of Texas.
“It doesn’t matter if both teams are winless or if they’re fighting for their playoff lives, long-time rivalries such as Sherman vs. Denison or Longview vs. Marshall or Flower Mound vs. Flower Mound Marcus are major events regardless,” explains Adam Hochfelder, president of Dave Campbell’s Texas Football. “These are games that entire towns show up for. These are games that the youngsters participating – on the field, in the band, on the cheerleading squad – remember for the rest of their lives. Our mission is to celebrate and enhance these special community events.”
ABOUT THE GREAT AMERICAN RIVALRY SERIES
In 2004, iHigh, Inc. (now known as BrainBox Intelligent Marketing) created the Great American Rivalry Series to celebrate this uniquely American sport and the cultural phenomenon of “Friday Night in America.” The Series has grown to include over 500 games in 42 states. As part of the Series, over 1000 student-athlete scholarships have been awarded and $15M generated in support of high school athletics nationwide since the company’s inception. A leader in youth marketing, BrainBox Intelligent Marketing has activated over 5000 successful marketing events since the company began in 1999.
ABOUT DAVE CAMPBELL’S TEXAS FOOTBALL
Dave Campbell’s Texas Football was founded in 1960 and is widely considered the most iconic media brand covering Texas high school and college football. With more than 500,000 in annual readership the print, digital, radio and television brands that carry the Dave Campbell name are without peer.
For more information go to www.texasfootball.com.